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With their sights firmly set on offering customers the best value for money and the most desirable range of products and services, Simply Supplements continues to evolve its offering with the launch of its new Simply Fruit&Nut range of high quality dried fruit, nuts, seeds and snacks. This latest introduction of a new non-supplement offering comes hot on the heels of the company’s recent branch into the online cashback arena, with the launch SimplyCashback, but this time the focus remains on health and nutrition.
Judith Shaw, Head of Nutrition at Simply Supplements, explained that “the launch of this exclusive new range of nutritious snacks has been fuelled by the popularity of nuts for their delicious taste as well as their somewhat overlooked nutritional value. Although it may come as a surprise to many people, nuts are an ideal source of vitamins, minerals, proteins and antioxidants”. In fact, nuts are packed full of essential fatty acids and vital nutrients which play a key role in overall health and wellbeing, and as such the new range makes the perfect addition to the high quality nutritional products that Simply Supplements already has on offer.
Judith highlighted the complementary benefits of nuts and supplements in saying: “In today’s hectic lifestyles, it is very common for people to reach for convenient ‘fast food’ alternatives to more time-consuming healthy meals and snacks, but unfortunately this means that much of the food that we eat does not provide all the nutrients that the body needs to stay it top condition. Although supplements should be taken as part of a healthy lifestyle, they do offer a convenient way to replenish the body with beneficial nutrients. In the same way, by substituting unhealthy snacks such as crisps, sweets and chocolate with naturally nutritious nuts, seeds and dried fruit, the body would benefit from the addition of the valuable nutrients that these tasty alternatives provide”.
In the case of dried fruits, the high sugar content within them also makes them great energy boosters. Judith explained: “Although dried fruit generally contains more calories than fresh fruit, when eaten in moderation, their nutritional value is actually very impressive; the vitamins, minerals and antioxidants they contain can help to protect the body against illness and disease as well as day-to-day health problems ranging from tiredness and headaches, dry skin and brittle nails, to persistent colds and depression. In the same way, nuts provide essential natural nutrients which are vital for the health of the body, and despite their rich natural fat content, a handful of nuts is actually thought to be an important part of any healthy eating regime as their rich content of protein and fibre can help to reduce hunger, creating a feeling of fullness that common snacks like crisps and chocolate often do not generate”.
In summary, Judith emphasised: “To get the most out of eating nuts, seeds and dried fruit, they should be eaten in moderation so that they are both nutritious and filling. Our new range offers the highest quality, naturally nutritious snacks, including nuts, seeds and dried fruit as well as crystallised stem ginger and Bombay mix, giving our customers the finest convenient treats at home, at work, when entertaining or whilst on the move”.
The new range is the latest addition to Simply Supplements’ ‘Simply’ branding strategy which also incorporates ranges of high quality supplements including SimplyActiveTM – a range of nutritional supplements such as whey protein and creatine, SimplyPetsTM – a range of comprehensive supplements including glucosamine, which are suitable for cats and dogs, SimplyBestTM – a range of supplements of unprecedented quality and purity including new glucosamine and chondroitin combinations, and SimplyValueTM – a range of discounted products which offer an ideal option for today’s savvy shoppers.
